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Taglines vs. Headlines

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Nonia Ad Campaign

Headline Examples from Nonia

It’s understandable how these could be confused, since they’re often used interchangeably to mean different things, but to put it simply, a tagline is a short phrase used to personify a company or organization (such as Nike’s “Just Do It” or McDonalds “I’m Lovin’ It”), while a headline—at least in marketing—is usually the main idea of an advertisement (like the ad campaign above).

This article actually describes the difference really well.


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