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Taglines vs. Headlines

Nonia Ad Campaign

Headline Examples from Nonia

It’s understandable how these could be confused, since they’re often used interchangeably to mean different things, but to put it simply, a tagline is a short phrase used to personify a company or organization (such as Nike’s “Just Do It” or McDonalds “I’m Lovin’ It”), while a headline—at least in marketing—is usually the main idea of an advertisement (like the ad campaign above).

This article actually describes the difference really well.